Released on: July 27, 2008, 9:29 pm

Press Release Author: Peter Holland

Industry: Entertainment

Press Release Summary: Forget clay or marble, the new medium for sculpting is internet traffic. No self-respecting sculptor should be without the tools to shape this raw material.

Press Release Body: Bath, England – July 28, 2008-No self-respecting web developer should be without the knowledge of how a sculpture is made. So says bone china figurine specialist, Peter Holland who has been a collectible figurines sculptor for 20 years, working with the famous name antique companies such as Royal Worcester, Coalport and Royal Doulton.

Following an idea he had to make free clay sculpting tutorials available online, he became increasingly frustrated by the expensive ineptitude of web developers and designers. He decided to embark on what he expected to be the short journey into HTML coding in order to knock up his own ceramic sculpture website. He found himself instead embark on tumultuous odyssey into the stormy waters of the Cyber Sea. This epic journey saw him eventually reach dry land and produce his own site - www.figurines-sculpture.com.

In the process of circumnavigating cyber-space, he made the accidental discovery that the making of a successful website had many parallels to that of sculpting. The ebb and flow of internet traffic was the same stuff of which sculpture is made. The online process of developing a visible website, he says, uncannily mirrors the processes of building a sculpture.

Holland says: “When originating a sculpture, you have to first observe a feeling, moment or aesthetic principle, then attempt to make a satisfying study of it. The study must be good enough to get people to ‘buy into it’ and relate to the aesthetic otherwise your art is doomed to oblivion.”

Oblivion, he says is the fate which most published websites are destined for. “There are currently 80 million web domains online and most of them are invisible. Very few web designers can sail beyond the shallow waters of what looks ok. The secret is to think like an artist rather than a designer. Don’t forget, for the web designer the money is in the bank before the voyage begins.”

Online, instead of aesthetics as such, you are dealing with careful observation of what motivates a human being to sit at a computer screen and go online. The most sought after currency online is information. The search for information is surprisingly often part of a quest for self fulfillment in one shape or another and there you have a key aesthetic to play with.

You begin to make decisions about how to manipulate your raw material – in this case, not pottery clay, but internet traffic. Art is about making decisions about the way in which to work your material. You don’t source your raw material from the local sculpting supplies store; you obtain it from Mother Google. The currency with which you pay for it is knowledge, unless you are rich enough to pay for it with real hard cash.
In Art, income is a side effect of the work, not the object. In many ways, the most successful websites mirror that process. The timeline in ecommerce goes like this: Content, traffic, pre-sell, money. In sculpture like this: Contemplation, raw material, repute, money.

The ‘sculpture tools’ are the suite of software and coding required in building a website. You need the chisels and the ribbon cutters. The best webmasters already go beyond the technical into the realm of art. That is why their sites rank more highly than the 100 billion invisible sites on the net. These webmasters are as rare as a blue diamond. “I was lucky enough to find one who allowed me to sculpt my own site whilst standing in the background pointing me in the right direction - the Donatello to my apprentice.

For additional information on Internet Traffic is the New Raw Material, contact Peter Holland at www.figurines-sculpture.com.

ABOUT www.figurines-sculpture.com - Since the original inception of publishing free online sculpting lessons, Peter Holland has developed his site to include what he refers to as the ‘Best China Makers Collectors Guide Online.” Also, he has scheduled in a series of special events for bone china figurine collectors and collectible figurine enthusiasts.

Web Site: http://

Contact Details: Peter Holland
Voice Phone Number: + 441179869479
Email Address: press@theclayartist.com
Website URL: www.figurines-sculpture.com